Fundraising


A fundamental necessity is encouraging and sustaining income to our chaplaincies. There is some excellent guidance on our website:
Communicating about Generous Giving
Digital Labs has a useful article about Encouraging Online Giving
Tips for Successful Fundraising from the Church of England
Effective communication is crucial for successful church fundraising. You should clearly communicate the need for funds, how donations will be used, and the impact of giving. Regular updates on progress, personalized thank you's, and utilising various communication channels (newsletters, social media, website) are all important aspects of this process.
Here's a more detailed breakdown:
1. Define a clear case for support:
• Articulate the need:
Clearly explain why the chaplaincy needs funds and the specific project or need it will address.
• Quantify the impact:
Explain how donations will make a tangible difference, using specific examples and figures., eg. Instead of saying "we need money for the roof," say "Euros 500 will enable us to buy roof tiles".
2. Choose the right communication channels:
• Public chaplaincy notices: Make it clear that you are fundraising.
• Newsletters & magasines: Include fundraising updates in church newsletters or local magasines.
• Website and social media: Utilize the chaplaincy website and social media platforms to share information and updates.
• Personal touch: Don't underestimate the power of personal communication. Phone calls and face-to-face conversations can be highly effective.
• Email: Use email to send updates to donors and supporters.
3. Keep regular donors informed:
- Regular Updates: Provide regular progress reports on the fundraising campaign.
- Thank you messages: Express sincere gratitude for donations, acknowledging both large and small gifts.
- Show Impact: Share stories and testimonials that demonstrate how donations are making a difference.
- Be Transparent:
Share the church's financial situation with donors to foster a sense of shared responsibility.
4. Involve the Congregation:
• Leverage small groups: Engage existing chaplaincy groups to organise mini-campaigns or events.
• Promote a culture of giving: Share stories of impact
5. Consider Online Giving Platforms
6. Don't forget legacy giving:
• Legacy Giving Opportunities: Inform members about the possibility of including the church in their will.