Creating an engaging newsletter
Here are some tips on creating an engaging newsletter that will really help to build and strengthen your community.
Structuring your newsletter - what to include. Here is a downloadable template that may be useful: Sample Proforma Newsletter
A good newsletter should resonate with its readers and include content such as:
- information on events
- inspirational messages
- community updates
It should incorporate a balance between spiritual nourishment, with articles on faith and relevant scripture passages, and practical information like event schedules and contact details.
Clarity and coherence
A structure and easy-to-follow format ensure that readers can quickly understand the information.
Timelines
Including current events, upcoming church activities, and recent achievements keeps the content relevant and engaging.
Personal touches
Consider highlighting congregation members, testimonials, and stories of faith. This will create a sense of connection and relatability.
Engaging visuals
Use photographs and illustrations to add vibrancy and capture attention.
Interactivity
Encourage readers to engage with the newsletter through feedback and suggestions, fostering a sense of community ownership and making the newsletter an inclusive platform for the chaplaincy family.
Wording
Lastly, think back to the most recent email newsletter you received. What made you open it and read to the end? Was it the subject line, to find specific information, or an awaited exciting update?
Examples of Diocese in Europe chaplaincy newsletters
- weekly newsletter
- published via MailChimp
St Mark's English Church, Florence, Italy
- regular newsletter
- published via MailChimp
The Anglican Church in the Costa Brava
- weekly newsletter
- published via MailChimp
- weekly notices on the website
- emailed via sign up
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