Creating content for social media
Something about your story
Using different content for different channels
Look at what works best
Sharing the Message Authentically
• Show, don't just tell:
TikTok allows churches to create engaging, short videos showcasing the life of the community, outreach programs, or behind-the-scenes moments.
• Utilise creative tools:
The platform's focus on music, sound features, editing tools, and filters makes it easier for churches to create memorable and professional-looking videos.
• Be authentic and personal:
Churches can share personal stories and insights, fostering a deeper connection with the audience by showcasing a more authentic and relatable side of faith and church life.
Building Community and Ministry
• Foster online community:
TikTok's format encourages engagement, allowing churches to respond to comments, host live Q&A sessions, and build a thriving online community.
• Showcase community activities:
Behind-the-scenes videos, worship practices, or even blooper reels can make the church seem more approachable and human.
• Repurpose existing content:
Churches can easily adapt content from their sermons or other platforms into short-form videos, maximizing their existing effort