A campaign is simply a targeted project with specific aims and objectives.  For example, you may have a campaign to recruit more volunteers, or to promote an event.

Running campaigns

To run a successful campaign, start with a clear goal—know what you want to achieve, whether it's growing attendance, promoting an event, or raising awareness. Understand your target audience and tailor your message to meet their needs. Use strong visuals, clear calls to action, and keep your message consistent across platforms. It's a good idea to keep checking in to see if you are achieving what you set out to do and make any changes as necessary.  Finally, stay authentic—genuine, values-driven content builds trust and lasting engagement.  Also, never forget the power of the word of mouth in promoting your campaign. 

Case study

Here are some resources from the Church of England to inspire and guide you if you would like to run a campaign that aims to recruit volunteers to work with children and young people

Considering running paid advertisements?
Paid ads can reap great results.  However, bear in mind that:

• Do the people you want to reach want to see another advert in their feed?  
• You are competing with other organisations with huge budgets and resources
• Social media has some amazing capabilities to reach a specific audience, but it is a rabbit hole and takes a while to learn to navigate it.
• Start with what you already have: your church’s Facebook page, Instagram, or other platforms.