Reviewing your communications


The questions you will need to address in the review stage are:
What change(s) happened as a result of your communications?
How, when and within which target groups of people (or even groups of people who were not originally targeted) did the changes happen?
What were the key successes and achievements?
What were the key challenges and barriers?
- What might you change if you had to repeat or extend the particular project?
Gathering the evidence to communicate back to the PCC or wider chaplaincy
- Take some time to look at what evidence, data and stories you have that answer the above.
- Think about how you can illustrate those answers in ways that will appeal to different audiences.
A good range of evidence you can use for communications would be:
- Data demonstrating shifts (more social media likes/comments, more people attending services, increased numbers at an annual event etc)
- Any story that highlights a key aspect of the project – eg how the chaplaincy as a whole or project impacted, improved, or benefited them.
Review your communications to date
It is also a good time to revisit your objectives and evaluate your communications activity against them. Did your communications achieve what they set out to? If not, can the approach/actions be reviewed and improved upon as you move into this final phase?