Information Architecture (IA)? 

You may have heard the term IA. Simply put IA is the practice of structuring, organising, presenting and labelling the elements of a website in a way that makes it logical, intuitive and easy for users to quickly find and retrieve information. For example, when someone needs to find your church location, they will likely look for a heading such as "About Us' 'Location' or 'Contact' in your site menu headings.

Your Content Audit will help you understand and form your site structure, which will help you define your site menu and how visitors will navigate your website and find the information they need.

Most chaplaincies will likely have similar menu items because their needs and activities but the words used may vary by personality or tone of voice. The image below shows an example of a simple main menu items.

Home

About us

Worship

Resources

Events

News

If you hire a designer or agency to work with you on your site they will likely mention these terms but even if you are building the site yourself it's very helpful to have a basic understanding of the concepts, both of which will help you think about your site visitors and how to create the best experience for them.

UI: user interface

Refers to the interactivity, look, and feel of a product screen or web page

UX: user experience

Covers a user's overall experience with the product or website.